PropertyGuru – Asia's Leading Online Property Group Makes Strategic Investment in Batdongsan.com.vn

03/10/2016

On October 3rd 2016, at Mariott Hanoi hotel, Batdongsan.com.vn – Vietnam’s No.1 real estate portal held a signing ceremony and press conference to announce that PropertyGuru - a leading Asian online property group has made a strategic investment in Batdongsan.com.vn.

The size of the investment was not disclosed by both parties, but PropertyGuru is to join the Board of Directors of Batdongsan.com.vn and become a shareholder of this real estate portal, which is holding the largest market share in Vietnam. CEO/Founder Le Xuan Truong retains his decision-making and business-operating power.


The signing ceremony and press conference between PropertyGuru and Batdongsan.com.vn
held on October 3rd 2016 in Hanoi

Batdongsan.com.vn has improved its initial basic features to become a versatile provider of any real estate information, ranging from properties for sale/purchase/rent/lease, market news to related areas such as furniture, construction and feng-shui. In 2010, Batdongsan.com.vn became the most-viewed property website in Vietnam. Up to now, the website has achieved 50 million views per month and left other leading counterparts of Southeast Asia far behind. The phenomenon of Batdongsan.com.vn arouses curiosity about its success and expansion speed. “Since the establishment of Batdongsan.com.vn, we have striving to make it become a popular real estate portal in Vietnam. Therefore, we have developed our website to overcome any other portals in the market in terms of news quality and quantity,” Mr. Le Xuan Truong shared his thoughts.


Dai Viet Group CEO Le Xuan Truong spoke at the conference

There are over 2 million users active on Batdongsan.com.vn each month. This website offers the widest range of properties for customers with over 1.9 million options in 2015, plus the largest number of brokers and marketplaces with over 80,000 ones in 2016. The current scale of company has been expanded to more than 500 employees at seven offices nationwide.


The representative of PropertyGuru spoke at the conference

PropertyGuru is a leading online property group in Singapore and Asia with the aim of providing data and new technological solutions to property developers/investors along with marketplaces/brokers and helping them sell their properties more quickly and effectively. It also supplies more than 500,000 monthly property listings in Singapore, Malaysia, Indonesia, and Thailand. Deals conducted via PropertyGuru amount to more than 15 billion dollars of cash every year.


Two companies commit to a deeper cooperation in market connection, enhanced sales cooperation, marketing,
and product – service development after this investment

From the technology perspective, Vietnam is one of the quickest growing Internet markets in the world. The number of Internet users is estimated to increase from 50 million to 82 million by 2020. The number of regular Internet users accounts for 50% of the population. Vietnam is also considered one of the biggest smartphone markets in Southeast Asia with up to 24.6 million users by the end of 2016. These positive figures indicate the potential and rapid development of the technology market and e-commerce of Vietnam. This is one of the reasons why PropertyGuru has expanded their market and included Vietnam into the lineup of key property markets of Southeast Asia which has its presence. “Our property portal is the top choice in Singapore, Malaysia, Thailand, and Indonesia, and we think highly of Vietnam’s potential property market. We believe that thanks to the strategic cooperation with Batdongsan.com.vn, we can reach new heights in one of the largest and fastest growing countries in Southeast Asia,’’ said PropertyGuru CEO/Founder Jani Rautiainen.


PropertyGuru is to join the Board of Directors of Batdongsan.com.vn and become a major shareholder of
this property portal, holding the largest market share in Vietnam


Two companies commit to a deeper cooperation in market connection, enhanced sales cooperation, marketing, and product – service development after this investment. Vietnamese brokers and investors can access to and use products or services of PropertyGuru, in addition to introducing Vietnam properties to regional and Asian investors through the exhibitions, events, and portals of PropertyGuru. Users of Batdongsan.com.vn in general will benefit from the service expansion, technology upgrades, and effective access to property listings wherever they are.

We shall be given a chance to accomplish breakthroughs thanks to the multi-faceted support of PropertyGuru whose strengths lie in technologies as well as operation and management solutions for world-leading property portals. We believe that this cooperation will enable Batdongsan.com.vn to become a more reliable and effective tool for our customers and partners, thus making a positive contribution to the development of the property market in Vietnam”, Mr. Truong added.

(Source:  PropertyGuru)

Kim Dung