Mô tả công việc

• Contributes to marketing strategy by leveraging all channels to identify and acquire customers.

• Obtains market share by developing marketing plans and programs for product and directing promotional support.

• Maintains online relations with customers by organizing and developing specific customer-relations programs.

• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.

• Maintains research database by identifying and assembling marketing information.

• Provides marketing information by answering questions and requests.

• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.

• Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.

• Maintains marketing staff by recruiting, selecting, orienting, and training employees.

• Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.

• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

• Study abroad is a plus point

Yêu cầu

• Bachelor’s in marketing or a related field

• Proven working experience in digital marketing, particularly within the industry

• Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) - Working knowledge of ad serving tools